Trademark

Everything that belongs to our brand is gathered here, in one place, easy to download. Need something that's not here?
Email: komm@uskar.se

Resources

Logos and images on this page are free for anyone to download and distribute for non-commercial use.

Logos

Download them, use them where logos are used. Try not to place them upside down or stretch them. Mainly the logo with text should be used.

Primary logo
primary emblem
logo white
emblem white

Photo

President Elsa ewert
President Elsa Ewert
vice-president johannah rybrant
Bureau
Bureau

Font

You must have a password to download "GT Haptik". Ask the administrator.

GT Haptics
MAIN LOGO BLACK
Inter
MAIN LOGO WHITE
Design guidelines

Fonts & writing

The different fonts and sizes we use on the website.

Heading xxlarge - 4REM / 1.25

This is a header

heading xlarge - 3REM / 1.25

This is a header

heading large - 2.5REM / 1.25

This is a header

heading medium - 2REM / 1.25

This is a header

heading small - 1.5REM / 1.5

This is a header

heading xsmall - 1.25REM / 1.5

This is a header
Large Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Small Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

quote
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
ListA
  • Lorem ipsum
  • dolor sit amet
  • consectetur adipiscing

Color

The different colours that Uppsala Student Union uses in its design and communication

Color for text

black raisin
#24292e
white smoke
#fafbfc

Primary colors

navy blue
#002b65
light blue
#78b6d1
Alice blue
#ebf3ff
Red
#f44336

Neutral colours

Background gray
#f6f8fa
Border
#e1e4e8
background white smoke
#fafbfc
gray web
#7f8689

Secondary colors

green success
#3a8956
hover button
#1158c7
red notice
#f44336
copper
#b8791e

Communication

Values

The Uppsala Student Union's values constitute the four fundamental values that the organisation should strive for in its work. The values apply to all elected representatives and employees throughout the organisation. It tells us how we relate to each other and how we carry out our work.

Professionalism
Uppsala Student Union has been entrusted by Uppsala University's Board of Governors to manage a statutory and tax-funded mission to monitor and contribute to the development of education and the conditions for study. This mission requires that the organisation conducts its activities in a purposeful, structured and efficient manner. All our work must be of high quality and characterised by skill and professionalism.

Responsibility
Uppsala Student Union has an important mission that needs to be carried out responsibly. All elected representatives and employees have a responsibility for the organisation, its activities and its long-term and sustainable development. Everyone who is part of solving a task takes responsibility for the outcome. Everyone is responsible for the good of the whole organisation and not just their part of it. Developing one's work and the organisation as a whole should be a natural part of being involved or employed at the union.

Equality
Uppsala Student Union's mission and organisation is based on democracy and the equal value of human beings. Everyone is treated equally as a human being regardless of gender, transgender identity or expression, ethnicity, belief system, disability, sexual orientation, age, language and socio-economic background. Differences and diversity of opinion are welcomed in our work.

Influence
Uppsala Student Union's legitimacy is based on the students we represent. We take students' opinions seriously. We are united in our belief in the right of all students to influence their education and to have a safe and enjoyable time at university. Uppsala Student Union will be imbued with solidarity between all the members and students we represent. Our work shall be transparent and it shall be easy for students to follow and participate in the work and decision-making processes of the organisation, hence Uppsala Student Union shall always strive to apply a democratic working process.

Target group

This is not meant to be a complete list of every person we talk to about Uppsala Student Union. But these are the groups we primarily talk to in our marketing and communications, and so it's useful to evaluate what our focus is with each group so we remain consistent with our messages.

Students at Uppsala University

Refers to all students studying at Uppsala University. This includes recentiers, international students, distance learners, students with special needs (e.g. parents, dyslexics, disabled, etc.)

Focus

A common goal for all target groups is a better understanding of the Union's activities. We want to inform that students have the power to influence their education. They should feel that they can contact us for help with student issues and that we are professional and reliable. We want them to get involved in student politics and become members of the union.

Members

Refers to all members of Uppsala Student Union

Focus

Better understanding of the Union's activities. We want to inform that students have the power to influence their education. They should feel that they can contact us for help with student issues and that we are professional and trustworthy. We want them to get involved in student politics and union activities. 

Decision-makers at the university, municipality and region

Refers to all persons who have an influence on decisions concerning higher education in Uppsala.

Focus

Better understanding of the Union's activities. We want to be seen as the voice of students on issues of student policy. We want them to understand that we are committed to helping improve education at the University. They should feel that we are a professional and trustworthy organisation. We want them to improve education and circumstances for students.

Media

Concerns all public media

Focus

Better understanding of the Union's activities. We want them to know that they can contact us about anything related to student politics. They should feel that we are professional and take a stand on student policy issues.

Core message

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Hisspitch

A hisspitch clearly explains and defines the value of what we do, who we do it for and why.

What is/does Uppsala Student Union

SHORT

Uppsala Student Union is Sweden's oldest trade union for students. We work to ensure that your education is of high quality and that the student voice is heard on important issues that affect all students!

LONG

Uppsala Student Union is Sweden's oldest trade union for students. We work to ensure that your education is of high quality and that the student voice is heard on important issues that affect all students! At the moment the union is pushing for campus cafés to be much cheaper and for coffee to cost a maximum of SEK 5.

LONGEST

Uppsala Student Union is Sweden's oldest trade union for students. We are a member-led organisation that works to ensure that your education is of high quality and that the student voice is heard on important issues that affect all students! This is done by appointing student representatives in all meeting rooms where students are affected, and by being heard by universities and politicians on important student issues. At the moment the union is pushing for campus cafés to be much cheaper and for coffee to cost a maximum of SEK 5. 

Why should students join Uppsala Student Union?

SHORT

By joining Uppsala Student Union , you will ensure that students continue to have a strong collective voice with the University. Without members, there is no student union and without the student union, students lose important influence.

LONG

By joining Uppsala Student Union , you ensure that students continue to have a strong common voice towards the university. Without members, there is no student union and without the student union, students lose important influence. As a member, you will also have the opportunity to influence through the union elections what issues the union will pursue, you will receive membership benefits in the form of discounts and you will have the opportunity to influence your education as a student representative.

What has Uppsala Student Union done for me?

Uppsala Student Union is Sweden's oldest union for students and has been involved in student influence since 1849. It is thanks to Uppsala Student Union that students have the opportunity to influence their education and study time, something that is completely lacking in most universities around the world. It is the union that fought for exams to be anonymous, for the university not to force students to have the webcam on during the pandemic, for us to have breaks during lectures and for our courses to have clear content and a syllabus. This has not always existed but was added following demands from students who joined forces.

Language

Designations

Uppsala Student Union is always spelled with a capital U and a small s.

As far as possible, use the full name, or alternatively "the union".

Do not use "student union".

English translation is "Uppsala Student Union".

Our office & reception is called Kårhuset and the address is spelled with a capital "Övre Slottsgatan 7, Uppsala"

Document

To write policy documents, reports and referrals, we use predefined templates on Google Workspace. Body text is in EB Garamond font and titles are a mixture of EB Garamond and Proxima Nova.

Sections

A collection of our sections' logos and colours.

Section Learning

primary logo
primary logo
primary emblem
primary emblem

Color


learn primarily
#1A4F35
learn secondary
#d1dbd6

Humanities Section

MAIN LOGO BLACK
MAIN LOGO BLACK
MAIN LOGO WHITE
MAIN LOGO WHITE

Color

HUMSEK PRIMARY
#91124b
HUMSEK SECONDARY
#f4e7ed

Medical Section

MAIN LOGO BLACK
MAIN LOGO BLACK
MAIN LOGO WHITE
MAIN LOGO WHITE

Color

MEDICAL PRIMARY
#692d6b
CO-SECONDARY
#f4e7ed

Social Sciences Section

MAIN LOGO BLACK
MAIN LOGO BLACK
MAIN LOGO WHITE
MAIN LOGO WHITE

Color

SAME PRIMARY
#26b5cd
SAMSEK SECONDARY
#e9f7fa