Trademark

Everything that belongs to our brand is gathered here, in one place, easy to download. Need something that's not here?
Email: komm@uskar.se

Resources

Logos and images on this page are free for anyone to download and distribute for non-commercial use.

Logos

Download them, use them where logos are used. Try not to place them upside down or stretch them. Mainly the logo with text should be used.

Primary logo
primary emblem
logo white
emblem white

Photo

President Elsa ewert
President Elsa Ewert
vice-president johannah rybrant
Bureau
Bureau

Font

You must have a password to download "GT Haptik". Ask the administrator.

GT Haptics
MAIN LOGO BLACK
Inter
MAIN LOGO WHITE
Design guidelines

Fonts & writing

The different fonts and sizes we use on the website.

Heading xxlarge - 4REM / 1.25

This is a header

heading xlarge - 3REM / 1.25

This is a header

heading large - 2.5REM / 1.25

This is a header

heading medium - 2REM / 1.25

This is a header

heading small - 1.5REM / 1.5

This is a header

heading xsmall - 1.25REM / 1.5

This is a header
Large Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Small Paragraph

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

quote
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
ListA
  • Lorem ipsum
  • dolor sit amet
  • consectetur adipiscing

Color

The different colors that Uppsala Student Union uses in their design and communication

Color for text

black raisin
#24292e
white smoke
#fafbfc

Primary colors

navy blue
#002b65
light blue
#78b6d1
Alice blue
#ebf3ff
Red
#f44336

Neutral colours

Background gray
#f6f8fa
Border
#e1e4e8
background white smoke
#fafbfc
gray web
#7f8689

Secondary colors

green success
#3a8956
hover button
#1158c7
red notice
#f44336
copper
#b8791e

Communication

Values

Uppsala Student Union's core values are based on four central principles that will guide the organization's work. The core values apply to all elected representatives and employees within the union and describe both how we treat each other and how we carry out our mission.

Professionalism
Uppsala Student Union has been entrusted by the Board of Uppsala University to manage a statutory and tax-funded mission: to monitor and participate in the development of education and the conditions for study. This mission requires the organization to conduct its activities in a purposeful, structured and efficient manner. All our work must be of high quality and characterized by skill and professionalism.

Responsibility
Uppsala Student Union has an important mission that needs to be carried out in a responsible manner. All elected representatives and employees have a responsibility for the organization, its activities and its long-term and sustainable development. Everyone who is part of solving a task takes responsibility for the result. Everyone is responsible for the good of the whole organization and not just their part of the organization. Developing their work and the organization as a whole should be a natural part of being engaged or employed at the union.

Equality
Uppsala Student Union's mission and organization are based on democracy and the equal value of people. Everyone is treated equally as human beings regardless of gender, transgender identity or expression, ethnicity, faith, disability, sexual orientation, age, language and socio-economic background. Differences and diversity of opinion are welcomed in our work.

Influence
Uppsala Student Union's legitimacy is based on the students we represent. We take students' opinions seriously. In the organization we are united in the conviction of all students' right to influence their education and a safe and good study time. Uppsala Student Union shall be characterized by solidarity between all members and students we represent. Our work should be characterized by transparency and it should be easy for students to follow and participate in the organization's work and decision-making processes, hence Uppsala Student Union should always strive to apply a democratic work process.

Target group

Uppsala Student Union deals with issues that cover several parts of society and therefore needs to communicate with different actors. Communication should take place in the most appropriate channels to reach different target groups in relation to the goal of the specific communication effort. Our target groups are: decision-makers at Uppsala University, Uppsala Municipality and Region Uppsala, members, students at Uppsala University, media.

Core message

-

-

Hisspitch

An elevator pitch explains and defines the value of what we do, who we do it for and why.

What is and does Uppsala Student Union?

SHORT

Uppsala Student Union is Sweden's oldest trade union for students. We work to ensure that the students' education is of high quality and that the student voice is heard in important issues that affect the students.

LONG

Uppsala Student Union is Sweden's oldest trade union for students. We work to ensure that your education is of high quality and that the student voice is heard on important issues affecting students. Right now, the union is pushing the issue of menstrual protection on campus and that internships should be included in all programs.

LONGEST

Uppsala Student Union is Sweden's oldest trade union for students. We are a member-driven organization that works to ensure that students' education is of high quality and that the student voice is heard in important issues that affect students. This is done by appointing student representatives in all meeting rooms where students are affected, and by being heard towards universities and politics. At the moment, the union is pushing the issue of menstrual protection on campus and the inclusion of internships in all programs.

Why should students join Uppsala Student Union?

SHORT

By joining Uppsala Student Union , you will ensure that students continue to have a strong collective voice with the University. Without members, there is no student union and without the student union, students lose important influence.

LONG

By joining Uppsala Student Union , you ensure that students continue to have a strong common voice towards the university. Without members, there is no student union and without the student union, students lose important influence. As a member, you also get the opportunity to influence through the union elections and what issues the union should pursue, you get membership benefits in the form of discounts and you get the opportunity to influence your education as a student representative.

What has Uppsala Student Union done for me?

Uppsala Student Union is Sweden's oldest student union and has been engaged in student influence since 1849. It is thanks to Uppsala Student Union that students have the opportunity to influence their education and study time, something that is completely lacking at most universities around the world. It was the union that fought for exams to be anonymized, that the university could not force students to have the webcam on during the pandemic, that we have breaks during lectures and that our courses have clear content and a syllabus. This hasn't always been the case, but was added following demands from students who joined forces.

Language

Designations

Uppsala Student Union is always spelled with a capital U and a small s.

As far as possible, use the full name, or alternatively "the union".

Do not use "student union".

English translation is "Uppsala Student Union".

Our office & reception is called Kårhuset and the address is spelled with a capital "Övre Slottsgatan 7, Uppsala"

Document

We use Google Workspace templates for writing policy documents, reports and referrals. Body text is in EB Garamond font and titles are a mix of EB Garamond and Proxima Nova.

Sections

A collection of our sections' logos and colours.

Section Learning

primary logo
primary logo
primary emblem
primary emblem

Color


learn primarily
#1A4F35
learn secondary
#d1dbd6

Humanities Section

MAIN LOGO BLACK
MAIN LOGO BLACK
MAIN LOGO WHITE
MAIN LOGO WHITE

Color

HUMSEK PRIMARY
#91124b
HUMSEK SECONDARY
#f4e7ed

Medical Section

MAIN LOGO BLACK
MAIN LOGO BLACK
MAIN LOGO WHITE
MAIN LOGO WHITE

Color

MEDICAL PRIMARY
#692d6b
CO-SECONDARY
#f4e7ed

Social Sciences Section

MAIN LOGO BLACK
MAIN LOGO BLACK
MAIN LOGO WHITE
MAIN LOGO WHITE

Color

SAME PRIMARY
#26b5cd
SAMSEK SECONDARY
#e9f7fa